Tag Archives: Social media

Facebook – Advertising or just a social trend?

We all know the giant social network Facebook whether we use it for business, to connect with friends or for both. I will go straight to the point and ask what’s the purpose of Facebook in today’s world?
Today’s biggest questions from the professional industry are:

Is it worth using Facebook advertising?
Is it worth using Facebook for our business?
Does it really work?

I didn’t ask my friends how Facebook works for them as we certainly do not have the same knowledge of Facebook or usage but what I keep asking myself is:

Why do I receive warnings from Facebook for sending my links to MY contacts?
Why only a small fraction of my friends can see my published information?
Do they have to like my information for it to appear in their news feed?
Would that mean because they did not like my post they were not interested in it?
How about Facebook Lurkers? Endless questions…

lurker

If you’ve heard of EgdeRank, Facebook algorithm, its should be pretty easy to answer the questions above which brings me to Why EgdeRank now? Do we all have to do like Google?

I believe EgdeRank is one of the reasons why Facebook advertising is not effective along with the fact that the community doesn’t still associate social media and advertising.

I tried several campaigns using Facebook advertising and with such a low CTR (click-through rate), no wonder many companies are cancelling their campaigns or are sceptic about using it. Google would certainly have found a solution to that by now (just being pushy 🙂 ).

By trying or imposing too much control on how the community is supposed to be at such an early stage is some how backfiring on Facebook, in my opinion. I grow frustrated when my closest friends won’t even see something that I posted. I thought the answer to that was posting often at different intervals.

But if you put in practice Facebook EdgeRank, its kinda contradictory cause if your friends never interact with your posts well I guess you might be posting a million times they will just never see it, just saying…

Hashtag is becoming operational on Facebook just like you will do with Twitter. Maybe the solution to more accuracy is there but then again it’s for the community to be fully be aware of it and use it effectively but we’ll leave this for another post probably.

hashtag

Fashion changes frequently does that mean we should all go for the new trend? It will work for some of us according to the age, perception, belief, entourage, mentality, situation and many more. Social media are not any different. Peak the one that suits you best and don’t be afraid to drop the one that will give you more headache than ROI. Don’t be a follower, be a leader. Learn, analyse and take a decision.

I recently started to think about turning my attention to having a website, apply the required strategies needed to help it get to another level and support it with social media from time to time. Now from this post you can draw your conclusions on using Facebook advertising or not but think about EdgeRank, the meaning of a social network, it’s advantages and disadvantages.

I guess we’re all part of a blogging community so please do not hesitate to share your views but above all what your experience is with using Facebook and Facebook advertising.

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Are you an online business? Then YOU need (…)

This post is addressed to all online businesses with a special regards to those who are novice or ignorant of the rules surrounding the web.

Like everywhere, we have rules, dominant entity, followers, hackers, spams etc. In the online business, the big player of all is its majesty GOOGLE. Yes, you are free to create your website and choose on which Search Engine to have your site indexed. But, ignoring Google, you will surely fail unless you’re in China or something.

Since you will surely make sure your online business is available on Google, they are certain rules to follow to be in the competition, in another word to be seen. It starts with having a great website which respect Google regulations. By great I mean having a tasty product to offer to the billion of internet users (Facebook, Twitter, LinkedIn, eBay and many more). Yes you understood, the attractiveness of your product comes first, then the website that offers your product follow.

As an online business, having the same product as a competitor does not imply that you will rip off the same benefit. Understanding your customers while offering them what they actually need will lead you to the top without any fancy link building and other Internet Marketing Strategy. Social Networks existed long before Facebook came around. But Facebook helped us understand the use of Social Networks so much that today it’s part of every lives, of most online businesses and offline businesses out there.

Having said that, all online businesses can not be as appealing and great as Facebook is so this is where you enter the online competition as a business. This is where you have to make considerable amount of effort and resources. Those resources include the use of minimal SEO strategy on your website, use of Social Media, understanding your industry as well as your competitors, Affiliate marketing etc.

As an online business, if you look deep into this article, you should get around successfully from the first year. Ps: It’s no magic, It’s just the rules around to follow.

/thanks for following see you in the next edition, Cedrick Delest 😉

Todays world and Social Media and Networks

It’s been a few years now and Social Media and Networks are now the established phenomenon on Internet. Social Media refers to the content which has been generated by Social Networking. In system building it’s called a many to many relationship, here we will call it a many to many publishing. Social Networks is what we already know, group of people linked by some type of connection FaceBook, MySpace and many more. I will examine in great details each importance of the different Social Networks and Media, how it can help you boost a business specifically in another article but for now i would like to know which of them respond best to your needs and why.

Social Media also known under the name of Web 2.0 is the new way people interact with the web, so it’s normal that companies nowadays refers to it as one credential point to add in your CV. Remember that many Social Media are considered Web 2.0 sites but are not all considered to be Social networks (Twitter). SO companies or people who are not aware of classifying or making the difference between them all should be careful and rethink their strategy. More to come in my other post ;).

Thanks for following me and see you in the next edition 😉 C.D