Tag Archives: Search Engine

It takes more than just a pretty website, a service or a product…

You’ve got a website and do not know what to do? Where to start? How to increase its traffic? How to match user requirement and expectation? Do not know if you are in compliance with Search Engine regulation?

Handling a business on-line takes time and a certain knowledge to succeed. An on-line marketer will certainly give you the best idea to make your website profitable but you still need to be able to make it visible out there in order to generate the best return on investment (ROI).

I am actually working on couple of projects for different type of clients and I enjoy the fact that I can sparkle their eyes with the ideas I drop on the table. It feels good really to know that there is a group of people out there waiting to hear what you have to say and actually giving them a smile. Those projects are entertaining and I am learning everyday about new ways to improve myself and give more accurate ideas.

One problem I came across which need addressing is the internet is changing and please, contact an SEO professional before you decide to go live. You might just end up rewriting it and waste some precious time and investment. You NEED an SEO professional to assess your ideas, site (if already designed), template (if not design yet), the structure and information structure before you can think about setting it live.

Beware in the selection of an SEO professional or agency, it’s not because they speak fluent SEO that mean they are good. An SEO expert should be able to address the short, mid and long-term vision of the business as a whole. Whether this involves the conception of the website, the development of the website and the business, its direct marketing strategy and recently its integration with social media.

You should think about SEO as optimization for search engine which we all know. But if we talk about optimization for search engine then technically your site should follow search engine guidelines specially Google guidelines. The thing is Google guidelines specify to build your site with the User in mind…

Organic result is SEO meaning your website should rank well in the Google SERP’s (search engine result pages) for targeted keywords which will drive traffic to your website. This alone represent 70% of search result and the most important result are the first 10 results. Meaning your website should compete for those spots. So a good design, a good direct marketing, a good online strategy with the various online channels addressed ( affiliate marketing, advertising, display, social media, SEO, SEM) should do the trick.

But please do not underestimate the conception of a website and your business, it takes more than just have a product, a service and the building of a website to be successful. Drop me an email for more info.

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The Importance of a Sitemap for your Project website

Hey fellow readers, sorry if lately I do not come out with lot of articles. I am very busy but as soon as I have a great idea to share I’ll think about you lot! I decided to write today about the importance of a Sitemap while creating your website. It hits me today while finishing one of the project I am working on to share with you this idea on Sitemaps. Remember that it’s my opinion I am sharing with you throughout my experiences.

Getting to the point, I actually used to do my Sitemap in the wrong order. Yes If you’re asking, I think it needs to be specified that there is an order for some stuff to be done (example the Sitemap) and avoid lot of time-wasting. To start with, It’s Hugely important to have a Sitemap on your website but secondly you need to have your Sitemap done first in order to have a clear picture of what your website will be. Sitemaps help Search Engine to easily and quickly crawl your website.

You can create an XML Sitemap as well for spiders or Search Engine’s robot to be checked regularly, in your robot text file. If I had to put an order to the construction of your whole internet business, I think the Sitemap comes right after you’ve gathered all the ideas you want for your website. Trust me, If you’ve missed on something, you will see it while doing your Sitemap. If you’ve not realized how big was the task you put on yourself for creating a website, the Sitemap will help you rationalize and make the right decision. It’s really not complicated to start a Sitemap, it’s like a navigational structure, a breadcrumb.

In each division or section of your website (called pages), you’ll have different levels. The deeper you go with the pages, the less likely those pages will get crawled by Search Engine often, FACT!!! You can avoid to be ignored by Search Engine by using Internal Net-linking structure between your pages or divisions etc etc… The aim of this short article was to focus on Sitemaps and I think I gave you the basic idea of what a sitemap can do to your website and your business in general. If you have more questions, do send me an email, or Google it 😀 .

Here is an example of a sitemap :

The structure of a sitemap

Thanks for following me, see you in the next edition 😉 Cedrick Delest

And I am Back people !!!

Hello my fellow readers,

It has been a while and I am so so sorry. I have been dealing with different things lately that I didn’t have enough time to write on my blog.

I even downloaded the WordPress application on my BlackBerry phone but dunno, did not have it in me to write something. I think it was more a case of finding the right subject to focus on.

This is my personal website but do not know what to focus on. Recently, I thought it was wise for me to go back on sharing my Internet Marketing Strategy Experience with you.

Talking about football and other stuffs ain’t helping too much specially when your favorite footballing team loses (Arsenal FC)  you just could not write. I’ll drop couple of stories about soccer

and music sometimes but will mainly focus on SEO and Social Media and other interesting stuff.

Many of you requested that I restart my blog, so please, do not hesitate no more to drop questions. Anyone interesting in doing online business,

  • Opening a new website
  • Looking for ways to promote your business online,
  • How to write contents to attract readers via search engine,
  • How to use Facebook, Twitter to promote your business,
  • How to use Youtube to promote your business and other related online questions are all welcomed.

Having said that, I am expecting you to start interacting with me very soon.

Thanks for following me, see you in the next edition, Cedrick Delest 😉

Why do we need SEO?

Do you want to be seen on the web? Do you want people to view and share you opinion and interact with you? Search engine optimization is your answer then. With SEO you are certain to achieve the best possible Search Engine Ranking.

SEO has actually been around for sometimes but now it’s become a phenomena on the web each person wants to know about. It’s remind me of Marketing about 15 years ago when everyone wanted to study this subject. Well with most businesses trying to have a visibility on internet SEO has become a major interest for webmaster as well as site owners. So imagine the million of websites on the internet, how could you stand out from this mass and being seen?

Being on internet is about linking to other sites to be more visible. It’s the same like getting to know people,  the more popular you get the more visit you will get. But it’s not easy as it’s sound like as they are lot of criteria to be followed.

SEO is not a man thing only, woman can work it out and it’s far from being a technical thing you’ll just need to put more effort into it. SEO is available for anyone who owns a business and who is passionate by marketing strategy. Let’s call it “internet marketing strategy” for women maybe they might find it more interesting :).

The major criteria which can help a website achieve a high score in the SERPs (search engine result pages) are the link strategy you use, the anchor text and title tags your site popularity, the keywords, the contents, the relevancy an so on. But looking and focusing at those criteria on your site will help you get noticed easily by search engine Crawler or Spider.

Google, Yahoo, MSN and other search engine value those criteria differently. Example might be Google will give more credit to Keywords compare to yahoo for links and many more and they are subject to change as those search engines have to adapt to the demand of the users and the technology in order to make people work for it and not take it for granted.

The different criteria for optimizing your website will constantly change over time so bear in mind that SEO is about keeping an eye on those efforts you will put in to have a better rank.

Thanks for following me see you in the next edition 🙂