Tag Archives: search engine optimization

It takes more than just a pretty website, a service or a product…

You’ve got a website and do not know what to do? Where to start? How to increase its traffic? How to match user requirement and expectation? Do not know if you are in compliance with Search Engine regulation?

Handling a business on-line takes time and a certain knowledge to succeed. An on-line marketer will certainly give you the best idea to make your website profitable but you still need to be able to make it visible out there in order to generate the best return on investment (ROI).

I am actually working on couple of projects for different type of clients and I enjoy the fact that I can sparkle their eyes with the ideas I drop on the table. It feels good really to know that there is a group of people out there waiting to hear what you have to say and actually giving them a smile. Those projects are entertaining and I am learning everyday about new ways to improve myself and give more accurate ideas.

One problem I came across which need addressing is the internet is changing and please, contact an SEO professional before you decide to go live. You might just end up rewriting it and waste some precious time and investment. You NEED an SEO professional to assess your ideas, site (if already designed), template (if not design yet), the structure and information structure before you can think about setting it live.

Beware in the selection of an SEO professional or agency, it’s not because they speak fluent SEO that mean they are good. An SEO expert should be able to address the short, mid and long-term vision of the business as a whole. Whether this involves the conception of the website, the development of the website and the business, its direct marketing strategy and recently its integration with social media.

You should think about SEO as optimization for search engine which we all know. But if we talk about optimization for search engine then technically your site should follow search engine guidelines specially Google guidelines. The thing is Google guidelines specify to build your site with the User in mind…

Organic result is SEO meaning your website should rank well in the Google SERP’s (search engine result pages) for targeted keywords which will drive traffic to your website. This alone represent 70% of search result and the most important result are the first 10 results. Meaning your website should compete for those spots. So a good design, a good direct marketing, a good online strategy with the various online channels addressed ( affiliate marketing, advertising, display, social media, SEO, SEM) should do the trick.

But please do not underestimate the conception of a website and your business, it takes more than just have a product, a service and the building of a website to be successful. Drop me an email for more info.


The Importance of a Sitemap for your Project website

Hey fellow readers, sorry if lately I do not come out with lot of articles. I am very busy but as soon as I have a great idea to share I’ll think about you lot! I decided to write today about the importance of a Sitemap while creating your website. It hits me today while finishing one of the project I am working on to share with you this idea on Sitemaps. Remember that it’s my opinion I am sharing with you throughout my experiences.

Getting to the point, I actually used to do my Sitemap in the wrong order. Yes If you’re asking, I think it needs to be specified that there is an order for some stuff to be done (example the Sitemap) and avoid lot of time-wasting. To start with, It’s Hugely important to have a Sitemap on your website but secondly you need to have your Sitemap done first in order to have a clear picture of what your website will be. Sitemaps help Search Engine to easily and quickly crawl your website.

You can create an XML Sitemap as well for spiders or Search Engine’s robot to be checked regularly, in your robot text file. If I had to put an order to the construction of your whole internet business, I think the Sitemap comes right after you’ve gathered all the ideas you want for your website. Trust me, If you’ve missed on something, you will see it while doing your Sitemap. If you’ve not realized how big was the task you put on yourself for creating a website, the Sitemap will help you rationalize and make the right decision. It’s really not complicated to start a Sitemap, it’s like a navigational structure, a breadcrumb.

In each division or section of your website (called pages), you’ll have different levels. The deeper you go with the pages, the less likely those pages will get crawled by Search Engine often, FACT!!! You can avoid to be ignored by Search Engine by using Internal Net-linking structure between your pages or divisions etc etc… The aim of this short article was to focus on Sitemaps and I think I gave you the basic idea of what a sitemap can do to your website and your business in general. If you have more questions, do send me an email, or Google it 😀 .

Here is an example of a sitemap :

The structure of a sitemap

Thanks for following me, see you in the next edition 😉 Cedrick Delest

Looking for a cheap Search Engine Optimization ?

Are you looking for a Cheap search Engine Optimization ?

Finding a cheap search engine optimization is something not common but I can surely help small online businesses get known if they follow my lead. I am definitely not going to give you all the tips in search engine optimization in this article but enough to make you want to come for more and pay what you owe me. 🙂 Understand me, I am tired of having late nights for people who want to be spoon fed.

So let’s get started with some cheap search engine optimization definition. Search engine Optimization in general is optimizing your site for search Engine convenience such as Google in order to be well ranked and in return generate traffic and make your business grow. That’s generally it and MOST businesses out there NEED it. This article will mainly be directed at small businesses as Big ones will just have to hire me for an in-depth analysis. If you are :

  • A small business and want to be applying cheap search engine optimization on yourwebsite before launching it
  • A small business and want to abide by Google rules but do not know how to
  • A small business and want to have a minimum of visibility on the web and increase its presence
  • A small business and want to know how to create contents for Google satisfaction and drive maximum traffic to your website
  • A small business and want to be positioned on THE keyword that will drive maximum traffic to your website
  • A small business and want to know what your Competition is doing
  • A small business and want to know how to do link building for your site, On and Off

It’s a consultancy job and you need to take your business seriously even though we are on the web and we need to make stupid jokes to retain your attention. Treat your business as a crystal and do whatever is needed to keep it right there at the top too. No business is small, it’s the heart you put into it that designs it.

Don’t hesitate to drop me an email and I’ll be happy to help you stand out ASAP. You can’t have a result in cheap search engine optimization in a day. What I mean by ASAP is me doing the job needed as soon as you ask. It’s for you to do the follow-up right after the cheap search engine optimization has been applied.

TIPS : Imagine search engine optimization as the extra tools to help your original GREAT idea stand out. Yes you understood me, your business need to be THE business too before trying harder for nothing. The greater your idea is the easiest and the better you’ll shine off the Web.

Please rate this information if it was valuable, and share it around. Thank you.

Thanks for following me, see you in the next edition 😉 Cedrick Delest