Tag Archives: Online business

It takes more than just a pretty website, a service or a product…

You’ve got a website and do not know what to do? Where to start? How to increase its traffic? How to match user requirement and expectation? Do not know if you are in compliance with Search Engine regulation?

Handling a business on-line takes time and a certain knowledge to succeed. An on-line marketer will certainly give you the best idea to make your website profitable but you still need to be able to make it visible out there in order to generate the best return on investment (ROI).

I am actually working on couple of projects for different type of clients and I enjoy the fact that I can sparkle their eyes with the ideas I drop on the table. It feels good really to know that there is a group of people out there waiting to hear what you have to say and actually giving them a smile. Those projects are entertaining and I am learning everyday about new ways to improve myself and give more accurate ideas.

One problem I came across which need addressing is the internet is changing and please, contact an SEO professional before you decide to go live. You might just end up rewriting it and waste some precious time and investment. You NEED an SEO professional to assess your ideas, site (if already designed), template (if not design yet), the structure and information structure before you can think about setting it live.

Beware in the selection of an SEO professional or agency, it’s not because they speak fluent SEO that mean they are good. An SEO expert should be able to address the short, mid and long-term vision of the business as a whole. Whether this involves the conception of the website, the development of the website and the business, its direct marketing strategy and recently its integration with social media.

You should think about SEO as optimization for search engine which we all know. But if we talk about optimization for search engine then technically your site should follow search engine guidelines specially Google guidelines. The thing is Google guidelines specify to build your site with the User in mind…

Organic result is SEO meaning your website should rank well in the Google SERP’s (search engine result pages) for targeted keywords which will drive traffic to your website. This alone represent 70% of search result and the most important result are the first 10 results. Meaning your website should compete for those spots. So a good design, a good direct marketing, a good online strategy with the various online channels addressed ( affiliate marketing, advertising, display, social media, SEO, SEM) should do the trick.

But please do not underestimate the conception of a website and your business, it takes more than just have a product, a service and the building of a website to be successful. Drop me an email for more info.

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Are you an online business? Then YOU need (…)

This post is addressed to all online businesses with a special regards to those who are novice or ignorant of the rules surrounding the web.

Like everywhere, we have rules, dominant entity, followers, hackers, spams etc. In the online business, the big player of all is its majesty GOOGLE. Yes, you are free to create your website and choose on which Search Engine to have your site indexed. But, ignoring Google, you will surely fail unless you’re in China or something.

Since you will surely make sure your online business is available on Google, they are certain rules to follow to be in the competition, in another word to be seen. It starts with having a great website which respect Google regulations. By great I mean having a tasty product to offer to the billion of internet users (Facebook, Twitter, LinkedIn, eBay and many more). Yes you understood, the attractiveness of your product comes first, then the website that offers your product follow.

As an online business, having the same product as a competitor does not imply that you will rip off the same benefit. Understanding your customers while offering them what they actually need will lead you to the top without any fancy link building and other Internet Marketing Strategy. Social Networks existed long before Facebook came around. But Facebook helped us understand the use of Social Networks so much that today it’s part of every lives, of most online businesses and offline businesses out there.

Having said that, all online businesses can not be as appealing and great as Facebook is so this is where you enter the online competition as a business. This is where you have to make considerable amount of effort and resources. Those resources include the use of minimal SEO strategy on your website, use of Social Media, understanding your industry as well as your competitors, Affiliate marketing etc.

As an online business, if you look deep into this article, you should get around successfully from the first year. Ps: It’s no magic, It’s just the rules around to follow.

/thanks for following see you in the next edition, Cedrick Delest 😉