Tag Archives: Google

Facebook – Advertising or just a social trend?

We all know the giant social network Facebook whether we use it for business, to connect with friends or for both. I will go straight to the point and ask what’s the purpose of Facebook in today’s world?
Today’s biggest questions from the professional industry are:

Is it worth using Facebook advertising?
Is it worth using Facebook for our business?
Does it really work?

I didn’t ask my friends how Facebook works for them as we certainly do not have the same knowledge of Facebook or usage but what I keep asking myself is:

Why do I receive warnings from Facebook for sending my links to MY contacts?
Why only a small fraction of my friends can see my published information?
Do they have to like my information for it to appear in their news feed?
Would that mean because they did not like my post they were not interested in it?
How about Facebook Lurkers? Endless questions…


If you’ve heard of EgdeRank, Facebook algorithm, its should be pretty easy to answer the questions above which brings me to Why EgdeRank now? Do we all have to do like Google?

I believe EgdeRank is one of the reasons why Facebook advertising is not effective along with the fact that the community doesn’t still associate social media and advertising.

I tried several campaigns using Facebook advertising and with such a low CTR (click-through rate), no wonder many companies are cancelling their campaigns or are sceptic about using it. Google would certainly have found a solution to that by now (just being pushy 🙂 ).

By trying or imposing too much control on how the community is supposed to be at such an early stage is some how backfiring on Facebook, in my opinion. I grow frustrated when my closest friends won’t even see something that I posted. I thought the answer to that was posting often at different intervals.

But if you put in practice Facebook EdgeRank, its kinda contradictory cause if your friends never interact with your posts well I guess you might be posting a million times they will just never see it, just saying…

Hashtag is becoming operational on Facebook just like you will do with Twitter. Maybe the solution to more accuracy is there but then again it’s for the community to be fully be aware of it and use it effectively but we’ll leave this for another post probably.


Fashion changes frequently does that mean we should all go for the new trend? It will work for some of us according to the age, perception, belief, entourage, mentality, situation and many more. Social media are not any different. Peak the one that suits you best and don’t be afraid to drop the one that will give you more headache than ROI. Don’t be a follower, be a leader. Learn, analyse and take a decision.

I recently started to think about turning my attention to having a website, apply the required strategies needed to help it get to another level and support it with social media from time to time. Now from this post you can draw your conclusions on using Facebook advertising or not but think about EdgeRank, the meaning of a social network, it’s advantages and disadvantages.

I guess we’re all part of a blogging community so please do not hesitate to share your views but above all what your experience is with using Facebook and Facebook advertising.


Are you an online business? Then YOU need (…)

This post is addressed to all online businesses with a special regards to those who are novice or ignorant of the rules surrounding the web.

Like everywhere, we have rules, dominant entity, followers, hackers, spams etc. In the online business, the big player of all is its majesty GOOGLE. Yes, you are free to create your website and choose on which Search Engine to have your site indexed. But, ignoring Google, you will surely fail unless you’re in China or something.

Since you will surely make sure your online business is available on Google, they are certain rules to follow to be in the competition, in another word to be seen. It starts with having a great website which respect Google regulations. By great I mean having a tasty product to offer to the billion of internet users (Facebook, Twitter, LinkedIn, eBay and many more). Yes you understood, the attractiveness of your product comes first, then the website that offers your product follow.

As an online business, having the same product as a competitor does not imply that you will rip off the same benefit. Understanding your customers while offering them what they actually need will lead you to the top without any fancy link building and other Internet Marketing Strategy. Social Networks existed long before Facebook came around. But Facebook helped us understand the use of Social Networks so much that today it’s part of every lives, of most online businesses and offline businesses out there.

Having said that, all online businesses can not be as appealing and great as Facebook is so this is where you enter the online competition as a business. This is where you have to make considerable amount of effort and resources. Those resources include the use of minimal SEO strategy on your website, use of Social Media, understanding your industry as well as your competitors, Affiliate marketing etc.

As an online business, if you look deep into this article, you should get around successfully from the first year. Ps: It’s no magic, It’s just the rules around to follow.

/thanks for following see you in the next edition, Cedrick Delest 😉

Facebook or Google +

Two Giants of the modern web as we know it today are officially competing for the number 1 spot in the Social Networks industry.

On one hand we have the “genius” Marc Zuckerberg making the headlines of social networks with Facebook and on another hand the talented pair of Larry Page & Sergey Brin dominating the web with their multiple companies, Google Chrome, YouTube and many more and lately the inclusion of their latest «duplicate network» Google +. Sorry I had to use «duplicate network» since Google are sanctioning web owners for duplicate content when themselves do not  make any effort to be innovative at times.

The pair is entering a war and only the smart one will succeed but so far, they are both smart so my thought here is any new social network which will see the light might take the headlines since we are in the season of web communication, web addiction, web interaction.

Social Networks is a vast market of opportunities, niches, there is a lot more to do than worrying about Facebook and Google +. This message particularly is for anyone who is interesting in creating a new social Network, find your niche (LinkedIn is a perfect example).

Facebook advantages are numerous but the focus here is which one will be my pick. Well when I think about Facebook, I think about fun, friendship, hang out, laugh, gossips, free expression, I’m not going to say I think family but I think social in a friendly perspective.

Google + in the other hand, makes me think about serious stuff like geek stuff, real business exchange, professionalism, technology and makes me think of Google in general.

Business minded people will switch rapidly to Google + but will still very much stay on Facebook cause there, you can create a real family for your business. Most people on Facebook will not be on Google +.

I see Facebook as the center point of all Social Networks, the earth of social networking. You find your niche and rip of the benefit from the 800 millions user platform. It’s about time we pay Facebook some taxes :).

To be honest, the first time I heard about Google +, I did get angry. I said to myself, is Google waiting around for a business to explode and next thing they do, they «duplicate» the same business and continue their domination? But let’s be fair, I would rather look for business opportunities on Google + rather than using Facebook.

Cedrick Delest, see you in the next edition 😉

Looking for a cheap Search Engine Optimization ?

Are you looking for a Cheap search Engine Optimization ?

Finding a cheap search engine optimization is something not common but I can surely help small online businesses get known if they follow my lead. I am definitely not going to give you all the tips in search engine optimization in this article but enough to make you want to come for more and pay what you owe me. 🙂 Understand me, I am tired of having late nights for people who want to be spoon fed.

So let’s get started with some cheap search engine optimization definition. Search engine Optimization in general is optimizing your site for search Engine convenience such as Google in order to be well ranked and in return generate traffic and make your business grow. That’s generally it and MOST businesses out there NEED it. This article will mainly be directed at small businesses as Big ones will just have to hire me for an in-depth analysis. If you are :

  • A small business and want to be applying cheap search engine optimization on yourwebsite before launching it
  • A small business and want to abide by Google rules but do not know how to
  • A small business and want to have a minimum of visibility on the web and increase its presence
  • A small business and want to know how to create contents for Google satisfaction and drive maximum traffic to your website
  • A small business and want to be positioned on THE keyword that will drive maximum traffic to your website
  • A small business and want to know what your Competition is doing
  • A small business and want to know how to do link building for your site, On and Off

It’s a consultancy job and you need to take your business seriously even though we are on the web and we need to make stupid jokes to retain your attention. Treat your business as a crystal and do whatever is needed to keep it right there at the top too. No business is small, it’s the heart you put into it that designs it.

Don’t hesitate to drop me an email and I’ll be happy to help you stand out ASAP. You can’t have a result in cheap search engine optimization in a day. What I mean by ASAP is me doing the job needed as soon as you ask. It’s for you to do the follow-up right after the cheap search engine optimization has been applied.

TIPS : Imagine search engine optimization as the extra tools to help your original GREAT idea stand out. Yes you understood me, your business need to be THE business too before trying harder for nothing. The greater your idea is the easiest and the better you’ll shine off the Web.

Please rate this information if it was valuable, and share it around. Thank you.

Thanks for following me, see you in the next edition 😉 Cedrick Delest

How to build a linking strategy?

Search Engine OptimizationOne way linking strategy for better optimizationI recently came across a big problem in Search Engine Optimization. I actually was thinking about optimizing a site for better SERP in GOOGLE but couldn’t come up with a clean strategy that will naturally set me off the pace. How will i naturally attract people to answer my link request if i have nothing to offer them. One way linking strategy exchange is the best linking strategy to have but it’s also very difficult to achieve. You have to be “the site” to be able to make one way link strategy effective enough or have such great contents that people or other sites naturally links back to you.

But when you do not have money or are facing competition from better site, it always a mystery on how to apply the right strategy to gain those Backlinks to your websites. Even using Yahoo! site Explorer to  analyze Backlinks from the competition ain’t good enough at times. This is because, sometimes, the link structure surrounding that website or URL is crap or badly run by people who got no clue about Linking Strategy. So you might end up contacting the wrong websites if you’re not careful enough or patient enough in analyzing each website environment.

High PageRank are genrated through backlinksTwo ways Linking Strategy exchange is another Linking Strategy that is not really helpful as it show directly to GoogleBots and other search engine programs that there is no real effort involved whatsoever. The Backlinks juice from this strategy is drastically reduced.It’s the combination of me linking to you and you linking back to me, also called link exchange.

But according to a video on Adgooroo.com, One top SEO expert said:”if Google shows it in the SERP, that mean there is trust, so we should trust it too. Even with the “no follow” tag, Google is still following the link if he decides to, depending on some factors, e.g. the number of Backlinks this page URL’s got.

Still, this two ways Linking Strategy shouldn’t be regarded as an option even if it said that Google might still follow it. We are then left with three way Linking Strategy exchange or four, five, six etc, as long as circle do not occur in the process. Three ways Linking Strategy is regarded as a better option because search engines have difficulties getting around it. So just imagine ten ways linking strategy or more. Search Engines are working to find a way to work their way around it, and as soon as they do so, you’ll be penalized or delisted altogether. So you’ve been warned.

three way linking strategy for better optimizationAssuming that all three sites are not hosted on the same server with a different IP address, you can apply this technique by licking site A –> B –> C –> A with B not linking back to A, C not linking back to B and A not linking back to C. At least, three websites are needed to apply this strategy. But Three way linking strategy exchange is consider to be a “bad” search engine optimization technique as you’re still playing game with search engines, and that’s the last thing you want to be doing. But three way linking strategy exchange is working so far, just as paid link. So be smart about it and do it occasionally while working hard for 70% of your site SEO improvement at least. I can’t think of a better technique apart from working hard on providing “the information” needed for your site to convert.

Thanks for following me, see you in the next edition Cedrick Delest

Best strategy in doing Links Exchange

Buying linksAfter some time in the SEO industry, i think while looking at mistakes lot of companies do makes, i finally said to myself i need to write that down. Big Internet companies can always have a competitive hedge on smaller one if they do bribe smaller on-line website to acquire more notoriety.

As i pointed before in my article referring to Backlinks, a way for a search engine and other on-line companies to see that you’ve got credibility over the Internet is via the number of Backlinks you have. I will invite you to take a look at this article and have a better understanding of Backlinks if you wish.

Request a link exchangeManagers or in-house SEO traffic managers are looking at easy ways to make life simple and better for them but they lack an understanding of  Internet marketing strategy. They the trick with that is you need a constant visibility on your links to avoid broken links that you paid for. You need a much more cost investment of course for a quick expansion on the net. They totally refuted the idea of Links exchange which is seen some how as a negative action by search engines or let say Google.

Well i doubt if the right Links Exchange strategy is put in place Google or other search engine will be seeing it as a bad action to do. Of course not making any effort is easily recognizable when you do as many straight Links Exchange. By straight Links Exchange i mean linking all your websites in between them, and exchanging straight forward from one website to another. That is easily detected by search engines robot.

BloggerMy vision of Links Exchange has always been the same ever since i started in Search Engine Optimization and according to me it is on of the best way to proceed. Every website owner should have at least two websites or a sort of Editorial space on the site. The main business representing one site and a sort of magazine site representing the other site or the editorial space. Effort needs to be put in to have better result and this is where for me a web-redactor (in-house blogger of the magazine) comes into actions unless you can be that web-editor as well.

Your Links Exchange strategy is build. Your main website (the landing pages you want to protect) will receive all the Backlinks, nothing more. The second website or editorial space will deal with both, receiving Backlinks as well as providing your Links Exchange so that it still keeps a balance. Why?

Link ExchangePeople are more sensible about the idea of Links Exchange because they want to positioned themselves as well. So by offering them the opportunity to grow on the Internet you have more of a chance for them to accept your proposal. Do not make a preference for bigger websites.

A link directing to you from a bigger site count for one vote just as a link from a smaller site. of course bigger site linking to you have more value in terms of trust from Search Engine but the faster you build yourself with smaller site, the bigger you’ll end up being.

Thanks for following me, see you in the next edition 😉 C.D


This is a post response to Mike: Hey Delest!! If i want to rank first for a keyword in google , say ” video games ” .. How many backlinks do i need to rank first, is there any kind of numbers say hundred, thousand etc. or it just depends on the keyword competition.

First of all Mike i will say there is no definate answer as Google’s way of ranking keywords or sites is constantly changing but let me try to give you my opinion on the subject. Backlinks are a type of tools that Google uses or identify as trust worthy to give credit to your site.

Search engine optimization also called SEO is a technique used to increase the number of backlinks pointing to a website. In your case, if you want to rank first on a given keyword let say “video games” as you pointed, lot of aspect have to be analysed here. I can think of the content of those sites linking to your site, their relevancy, the site itself linking to you and certainly other aspect i can’t think of at this time but the main one are here.

Thinking of the content of these sites linking to you, they should first of all have great original contents and they have to be in the same semantic as the content on your site. Beside that, the relevancy of the sites linking to you is of importance meaning backlinks have to be in the same univers or category as of your site to give it more credibility around that semantic. This is examined by Crawler or spiders by checking the anchor text and evaluate it relevancy to this webpage. Anchor text are highly rated in the SERP’s (search engine result pages) ranking of that webpages specially with Google who gives more credit to keywords use on it’s search engine.

I wouldn’t give any specific number but will say this:

  1. The more backlinks you have the better it is but carefull here with dodgy sites and bad contents

  1. Better have 50 trusted backlinks from great sites (original contents, right semantic around your keyword, trusted site by Google and other Search Engine) than 1000 untrusted one as Google won’t still give you credibility for that instead you could even get penalized.

So the competition do matter when you both are applying the same and right strategy. But the competition won’t matter if you’re the only one doing the right thing as over time your credibility will get acknowledge and you will start earning your notoriety.

Hope it does answer your question do not hesitate 🙂 C.D