Tag Archives: FaceBook

Facebook – Advertising or just a social trend?

We all know the giant social network Facebook whether we use it for business, to connect with friends or for both. I will go straight to the point and ask what’s the purpose of Facebook in today’s world?
Today’s biggest questions from the professional industry are:

Is it worth using Facebook advertising?
Is it worth using Facebook for our business?
Does it really work?

I didn’t ask my friends how Facebook works for them as we certainly do not have the same knowledge of Facebook or usage but what I keep asking myself is:

Why do I receive warnings from Facebook for sending my links to MY contacts?
Why only a small fraction of my friends can see my published information?
Do they have to like my information for it to appear in their news feed?
Would that mean because they did not like my post they were not interested in it?
How about Facebook Lurkers? Endless questions…


If you’ve heard of EgdeRank, Facebook algorithm, its should be pretty easy to answer the questions above which brings me to Why EgdeRank now? Do we all have to do like Google?

I believe EgdeRank is one of the reasons why Facebook advertising is not effective along with the fact that the community doesn’t still associate social media and advertising.

I tried several campaigns using Facebook advertising and with such a low CTR (click-through rate), no wonder many companies are cancelling their campaigns or are sceptic about using it. Google would certainly have found a solution to that by now (just being pushy 🙂 ).

By trying or imposing too much control on how the community is supposed to be at such an early stage is some how backfiring on Facebook, in my opinion. I grow frustrated when my closest friends won’t even see something that I posted. I thought the answer to that was posting often at different intervals.

But if you put in practice Facebook EdgeRank, its kinda contradictory cause if your friends never interact with your posts well I guess you might be posting a million times they will just never see it, just saying…

Hashtag is becoming operational on Facebook just like you will do with Twitter. Maybe the solution to more accuracy is there but then again it’s for the community to be fully be aware of it and use it effectively but we’ll leave this for another post probably.


Fashion changes frequently does that mean we should all go for the new trend? It will work for some of us according to the age, perception, belief, entourage, mentality, situation and many more. Social media are not any different. Peak the one that suits you best and don’t be afraid to drop the one that will give you more headache than ROI. Don’t be a follower, be a leader. Learn, analyse and take a decision.

I recently started to think about turning my attention to having a website, apply the required strategies needed to help it get to another level and support it with social media from time to time. Now from this post you can draw your conclusions on using Facebook advertising or not but think about EdgeRank, the meaning of a social network, it’s advantages and disadvantages.

I guess we’re all part of a blogging community so please do not hesitate to share your views but above all what your experience is with using Facebook and Facebook advertising.


Is Twitter a Big waste of time?

Hi everyone, I’m back with another post and I hope you will like it and find it of interest. This article will focus on Social Networks and it’s convenience in today’s world. The past five years have been about the emergence of Social Networks specially with the success story of Facebook and his creator Mark Zuckerberg.

Social Networks as we know it today are a powerful tool of communication. Companies use it to get closer to their customers, people use it to keep in touch with their friends or to make new friends and some others do actually find business opportunities through it. I came up with the idea of writing something today because I keep experiencing great opportunities I would never have imagined without the use of my Social Networks.

Twitter in that respect come as a very straight forward communication tool to use. Twitter as a social Network is always under strict critics. People tend to think that it’s a useless Social Network and I put my hands up for thinking the same thing. But what we have to remember that as long as we do not know why we need a specific social network, we will never find its utility.

The advantage of Twitter is that it’s a very direct and precise communication tool as I mentioned before plus the fact that you don’t actually need to write too much information about yourself in the profile description. Since everyone on Twitter is actually focusing on your tweets, I find it very interesting.

Twitter is all about the real You, your brain, your instant thought, so whether you are a business or a simple person, Twitter wants to know you, your say. I find it more interesting than Facebook itself in terms of direct or instant communication and its a tool which need to be definitely used by Brands, businesses, artists etc.

People sees the administrator behind his Twitter account as a leader, a role model which in another sense is very beneficial for Brands. They get followers who trust their words and opinion on various subject. So I guess this post answer once and for all the use and importance of Twitter.

Thanks for reading, see you in the next edition, Cedrick delest 😉

Facebook or Google +

Two Giants of the modern web as we know it today are officially competing for the number 1 spot in the Social Networks industry.

On one hand we have the “genius” Marc Zuckerberg making the headlines of social networks with Facebook and on another hand the talented pair of Larry Page & Sergey Brin dominating the web with their multiple companies, Google Chrome, YouTube and many more and lately the inclusion of their latest «duplicate network» Google +. Sorry I had to use «duplicate network» since Google are sanctioning web owners for duplicate content when themselves do not  make any effort to be innovative at times.

The pair is entering a war and only the smart one will succeed but so far, they are both smart so my thought here is any new social network which will see the light might take the headlines since we are in the season of web communication, web addiction, web interaction.

Social Networks is a vast market of opportunities, niches, there is a lot more to do than worrying about Facebook and Google +. This message particularly is for anyone who is interesting in creating a new social Network, find your niche (LinkedIn is a perfect example).

Facebook advantages are numerous but the focus here is which one will be my pick. Well when I think about Facebook, I think about fun, friendship, hang out, laugh, gossips, free expression, I’m not going to say I think family but I think social in a friendly perspective.

Google + in the other hand, makes me think about serious stuff like geek stuff, real business exchange, professionalism, technology and makes me think of Google in general.

Business minded people will switch rapidly to Google + but will still very much stay on Facebook cause there, you can create a real family for your business. Most people on Facebook will not be on Google +.

I see Facebook as the center point of all Social Networks, the earth of social networking. You find your niche and rip of the benefit from the 800 millions user platform. It’s about time we pay Facebook some taxes :).

To be honest, the first time I heard about Google +, I did get angry. I said to myself, is Google waiting around for a business to explode and next thing they do, they «duplicate» the same business and continue their domination? But let’s be fair, I would rather look for business opportunities on Google + rather than using Facebook.

Cedrick Delest, see you in the next edition 😉

And I am Back people !!!

Hello my fellow readers,

It has been a while and I am so so sorry. I have been dealing with different things lately that I didn’t have enough time to write on my blog.

I even downloaded the WordPress application on my BlackBerry phone but dunno, did not have it in me to write something. I think it was more a case of finding the right subject to focus on.

This is my personal website but do not know what to focus on. Recently, I thought it was wise for me to go back on sharing my Internet Marketing Strategy Experience with you.

Talking about football and other stuffs ain’t helping too much specially when your favorite footballing team loses (Arsenal FC)  you just could not write. I’ll drop couple of stories about soccer

and music sometimes but will mainly focus on SEO and Social Media and other interesting stuff.

Many of you requested that I restart my blog, so please, do not hesitate no more to drop questions. Anyone interesting in doing online business,

  • Opening a new website
  • Looking for ways to promote your business online,
  • How to write contents to attract readers via search engine,
  • How to use Facebook, Twitter to promote your business,
  • How to use Youtube to promote your business and other related online questions are all welcomed.

Having said that, I am expecting you to start interacting with me very soon.

Thanks for following me, see you in the next edition, Cedrick Delest 😉

Why should the new generation of internet user have at least a blog?

I want you to blogToday’s world major source of communication is the Internet. Small and big companies are all invading the web and get a share of the potential of this market place. The potential of the web for companies is such that off line marketing have been reinvented.

All potential types of offline businesses are automatically having their print on the web. Online marketing has been growing considerably for the past years.

The recession was for something as well as the rise of Social Media through sites like Facebook, Twitter, YouTube and many more have contributed to that online hold up.

The Use of CMS (Content Management System) has become another ultimate tool for companies now days. Fortunately for me, I am using one right as I am speaking to you. WordPress and many other CMS of this kind are lately required in people’s CV.

With the number of companies going on-line because of the potential that can offer internet (low-cost marketing action, easy reach of partnerships, possibility of being known worldwide without too much effort from both Marketing and Communication planning) it’s vital for every one of us to have a Blog.

Having a Blog turned me into a philosopher, I had to adopt a certain attitude while addressing to my readers. It helped me improve my writing as well as my technical ability in doing SEO which was the mean purpose of me having a Blog. At first I didn’t know where to start and many of you out there will experience the same drama.

The key is to start with your first post. Having a blog will help you find ways to communicate through the social network community and easily boost your chance for future job opportunity as well as knowing the world you live in. Knowing your way around the internet is fun.

I am also advising many of you other to study or focus on e-technology as well as web marketing courses as Internet marketing Strategy is the job of this Era. The starting salary is between 30 – 45 KE/yr.

Internet has a lot of beneficial point like easy money-making, helps you open up to be more creative and develop an entrepreneur mind or attitude.

Social Media with internet users helped reinvent the use of businesses on the Web and the interaction is greater than ever. Welcome to the Web 2.0 world.

Y’all would want to benefit from that opportunity by adopting the right attitude and not being left behind. The only way for you to get that intimate with the web is by having your own blog and start discovering all the golden opportunities hidden on the Web.

Thanks for following me and see you in the next edition 😉 Cedrick Delest

Reign Morton at the Caveau des Oubliettes in Paris

The famous Caveau des Oubliettes in Paris, St Michel known for its history of sharing great soul music with the public. Lot of amateur artist do go there to express their talent or their love for Music.

I have never been there and didn’t regret visiting this place specially that Reign Morton, promising American artist put on a great show. The beauty about this place is that you can really get close to the artist and share their talent.

The first song Reign Morton Interpreted, What’s going on, a master piece from the great Marvin Gay and he did a great job. Here is the video to back up my words. Do not hesitate to leave a comment expressing your feeling about it.

The second video by Reign Morton, How does it feel, From D’angelo is another great interpretation from Reign as he totally made the song his by adding his touch and made the song sound just lie Reign himself.

I am waiting on your comments for those videos and if you like Reign and want to support him do not hesitate to join the Facebook Fan page : Reign Morton The Artist

Special thanks to Bwudica, The O’dreyz, Cynthia, Chicate 🙂

Thanks for following me, see you in the next edition 😉 Cedrick Delest

Join In Now and Support “Reign Morton The Artist”

After this wonderful week of events, i am sharing the Facebook Fan Page of “Reign Morton The Artist” with you my fellow readers.

This is a rare opportunity to hear the real voice of a true singer with no musical effect in the background… This I promise you..

This video you see in this article is a song he was finally able to put together in the loving memory of his dad. I hope this song will be useful for all of you lot who have lost their dad.

I personally dedicate this song to Hermann K. and i hope you find some type of peace in it my man. Listen and appreciate.

Reign Morton is a true genius and i want you all to listen to his talent and share it around the Net.

Do not hesitate to show your love and Join Reign Morton’s Facebook Fan page.

Thank you all for reading this quick press note, Cedrick Delest