Category Archives: Social Media Optimization

Facebook – Advertising or just a social trend?

We all know the giant social network Facebook whether we use it for business, to connect with friends or for both. I will go straight to the point and ask what’s the purpose of Facebook in today’s world?
Today’s biggest questions from the professional industry are:

Is it worth using Facebook advertising?
Is it worth using Facebook for our business?
Does it really work?

I didn’t ask my friends how Facebook works for them as we certainly do not have the same knowledge of Facebook or usage but what I keep asking myself is:

Why do I receive warnings from Facebook for sending my links to MY contacts?
Why only a small fraction of my friends can see my published information?
Do they have to like my information for it to appear in their news feed?
Would that mean because they did not like my post they were not interested in it?
How about Facebook Lurkers? Endless questions…

lurker

If you’ve heard of EgdeRank, Facebook algorithm, its should be pretty easy to answer the questions above which brings me to Why EgdeRank now? Do we all have to do like Google?

I believe EgdeRank is one of the reasons why Facebook advertising is not effective along with the fact that the community doesn’t still associate social media and advertising.

I tried several campaigns using Facebook advertising and with such a low CTR (click-through rate), no wonder many companies are cancelling their campaigns or are sceptic about using it. Google would certainly have found a solution to that by now (just being pushy 🙂 ).

By trying or imposing too much control on how the community is supposed to be at such an early stage is some how backfiring on Facebook, in my opinion. I grow frustrated when my closest friends won’t even see something that I posted. I thought the answer to that was posting often at different intervals.

But if you put in practice Facebook EdgeRank, its kinda contradictory cause if your friends never interact with your posts well I guess you might be posting a million times they will just never see it, just saying…

Hashtag is becoming operational on Facebook just like you will do with Twitter. Maybe the solution to more accuracy is there but then again it’s for the community to be fully be aware of it and use it effectively but we’ll leave this for another post probably.

hashtag

Fashion changes frequently does that mean we should all go for the new trend? It will work for some of us according to the age, perception, belief, entourage, mentality, situation and many more. Social media are not any different. Peak the one that suits you best and don’t be afraid to drop the one that will give you more headache than ROI. Don’t be a follower, be a leader. Learn, analyse and take a decision.

I recently started to think about turning my attention to having a website, apply the required strategies needed to help it get to another level and support it with social media from time to time. Now from this post you can draw your conclusions on using Facebook advertising or not but think about EdgeRank, the meaning of a social network, it’s advantages and disadvantages.

I guess we’re all part of a blogging community so please do not hesitate to share your views but above all what your experience is with using Facebook and Facebook advertising.

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Are you an online business? Then YOU need (…)

This post is addressed to all online businesses with a special regards to those who are novice or ignorant of the rules surrounding the web.

Like everywhere, we have rules, dominant entity, followers, hackers, spams etc. In the online business, the big player of all is its majesty GOOGLE. Yes, you are free to create your website and choose on which Search Engine to have your site indexed. But, ignoring Google, you will surely fail unless you’re in China or something.

Since you will surely make sure your online business is available on Google, they are certain rules to follow to be in the competition, in another word to be seen. It starts with having a great website which respect Google regulations. By great I mean having a tasty product to offer to the billion of internet users (Facebook, Twitter, LinkedIn, eBay and many more). Yes you understood, the attractiveness of your product comes first, then the website that offers your product follow.

As an online business, having the same product as a competitor does not imply that you will rip off the same benefit. Understanding your customers while offering them what they actually need will lead you to the top without any fancy link building and other Internet Marketing Strategy. Social Networks existed long before Facebook came around. But Facebook helped us understand the use of Social Networks so much that today it’s part of every lives, of most online businesses and offline businesses out there.

Having said that, all online businesses can not be as appealing and great as Facebook is so this is where you enter the online competition as a business. This is where you have to make considerable amount of effort and resources. Those resources include the use of minimal SEO strategy on your website, use of Social Media, understanding your industry as well as your competitors, Affiliate marketing etc.

As an online business, if you look deep into this article, you should get around successfully from the first year. Ps: It’s no magic, It’s just the rules around to follow.

/thanks for following see you in the next edition, Cedrick Delest 😉

Can Social Media be considered as a Job alone ?

Customer relationship management is as important as any sectors in an organization. Social Networks are today a big part of CRM specially for online businesses also called Social Media. Yet, Social Media is the most neglected sectors in the online industry.

Companies with a huge budget tend to allow a space for Social Media or most of the time will outsource it. Those with a small won’t even look at Social Media deeply since they have to focus on their PPC, PPL campaigns and amass as much money as they possibly can.

But my question is, if you don’t really understand your customers, if you don’t know where to get them and many other questions I can keep asking to myself, how are you gonna have a great customer retention not to talk about New customer acquisition and so on???

Social Media should be considered strongly by every Businesses but to be considered as a job alone on the online business, hell no. There are too many marketing channels around to play with and make assumptions. For instance, the fusion of Social Media and Search Engine Optimisation, Social Media and Direct Marketing and many more. You meet individuals or I should call them Social Media Executive who do not have a clue about SEO. This is quiet annoying cause how can you make your best guess without having put together a minimum of attributes.

When you consider that most Social Networks are all tagged by the nofollow attributes, it becomes very essential to know which one to use and why and of course workout the numerous solution and matrix available. You don’t expect me to tell you what it is do you? 🙂 Anyway, Social Media came along couple of years back now, and nothing says that it can not disappear and this is where you need to ask yourself, what will I do next…!!!

Hopefully I said enough to help those who still hesitate to apply Social Media to their businesses. Don’t forget you might need an internal CRM system as soon as you consider Social Media. I believe it’s best to keep track of your customers profile and improve from every variables you find. At the end of the day it’s about gaining more customers, positive exposure and more ROI.

Thanks for following me see you in the edition, Cedrick Delest 😉

Is Twitter a Big waste of time?

Hi everyone, I’m back with another post and I hope you will like it and find it of interest. This article will focus on Social Networks and it’s convenience in today’s world. The past five years have been about the emergence of Social Networks specially with the success story of Facebook and his creator Mark Zuckerberg.

Social Networks as we know it today are a powerful tool of communication. Companies use it to get closer to their customers, people use it to keep in touch with their friends or to make new friends and some others do actually find business opportunities through it. I came up with the idea of writing something today because I keep experiencing great opportunities I would never have imagined without the use of my Social Networks.

Twitter in that respect come as a very straight forward communication tool to use. Twitter as a social Network is always under strict critics. People tend to think that it’s a useless Social Network and I put my hands up for thinking the same thing. But what we have to remember that as long as we do not know why we need a specific social network, we will never find its utility.

The advantage of Twitter is that it’s a very direct and precise communication tool as I mentioned before plus the fact that you don’t actually need to write too much information about yourself in the profile description. Since everyone on Twitter is actually focusing on your tweets, I find it very interesting.

Twitter is all about the real You, your brain, your instant thought, so whether you are a business or a simple person, Twitter wants to know you, your say. I find it more interesting than Facebook itself in terms of direct or instant communication and its a tool which need to be definitely used by Brands, businesses, artists etc.

People sees the administrator behind his Twitter account as a leader, a role model which in another sense is very beneficial for Brands. They get followers who trust their words and opinion on various subject. So I guess this post answer once and for all the use and importance of Twitter.

Thanks for reading, see you in the next edition, Cedrick delest 😉

Facebook or Google +

Two Giants of the modern web as we know it today are officially competing for the number 1 spot in the Social Networks industry.

On one hand we have the “genius” Marc Zuckerberg making the headlines of social networks with Facebook and on another hand the talented pair of Larry Page & Sergey Brin dominating the web with their multiple companies, Google Chrome, YouTube and many more and lately the inclusion of their latest «duplicate network» Google +. Sorry I had to use «duplicate network» since Google are sanctioning web owners for duplicate content when themselves do not  make any effort to be innovative at times.

The pair is entering a war and only the smart one will succeed but so far, they are both smart so my thought here is any new social network which will see the light might take the headlines since we are in the season of web communication, web addiction, web interaction.

Social Networks is a vast market of opportunities, niches, there is a lot more to do than worrying about Facebook and Google +. This message particularly is for anyone who is interesting in creating a new social Network, find your niche (LinkedIn is a perfect example).

Facebook advantages are numerous but the focus here is which one will be my pick. Well when I think about Facebook, I think about fun, friendship, hang out, laugh, gossips, free expression, I’m not going to say I think family but I think social in a friendly perspective.

Google + in the other hand, makes me think about serious stuff like geek stuff, real business exchange, professionalism, technology and makes me think of Google in general.

Business minded people will switch rapidly to Google + but will still very much stay on Facebook cause there, you can create a real family for your business. Most people on Facebook will not be on Google +.

I see Facebook as the center point of all Social Networks, the earth of social networking. You find your niche and rip of the benefit from the 800 millions user platform. It’s about time we pay Facebook some taxes :).

To be honest, the first time I heard about Google +, I did get angry. I said to myself, is Google waiting around for a business to explode and next thing they do, they «duplicate» the same business and continue their domination? But let’s be fair, I would rather look for business opportunities on Google + rather than using Facebook.

Cedrick Delest, see you in the next edition 😉

Todays world and Social Media and Networks

It’s been a few years now and Social Media and Networks are now the established phenomenon on Internet. Social Media refers to the content which has been generated by Social Networking. In system building it’s called a many to many relationship, here we will call it a many to many publishing. Social Networks is what we already know, group of people linked by some type of connection FaceBook, MySpace and many more. I will examine in great details each importance of the different Social Networks and Media, how it can help you boost a business specifically in another article but for now i would like to know which of them respond best to your needs and why.

Social Media also known under the name of Web 2.0 is the new way people interact with the web, so it’s normal that companies nowadays refers to it as one credential point to add in your CV. Remember that many Social Media are considered Web 2.0 sites but are not all considered to be Social networks (Twitter). SO companies or people who are not aware of classifying or making the difference between them all should be careful and rethink their strategy. More to come in my other post ;).

Thanks for following me and see you in the next edition 😉 C.D