Category Archives: Search Engine Optimization

It takes more than just a pretty website, a service or a product…

You’ve got a website and do not know what to do? Where to start? How to increase its traffic? How to match user requirement and expectation? Do not know if you are in compliance with Search Engine regulation?

Handling a business on-line takes time and a certain knowledge to succeed. An on-line marketer will certainly give you the best idea to make your website profitable but you still need to be able to make it visible out there in order to generate the best return on investment (ROI).

I am actually working on couple of projects for different type of clients and I enjoy the fact that I can sparkle their eyes with the ideas I drop on the table. It feels good really to know that there is a group of people out there waiting to hear what you have to say and actually giving them a smile. Those projects are entertaining and I am learning everyday about new ways to improve myself and give more accurate ideas.

One problem I came across which need addressing is the internet is changing and please, contact an SEO professional before you decide to go live. You might just end up rewriting it and waste some precious time and investment. You NEED an SEO professional to assess your ideas, site (if already designed), template (if not design yet), the structure and information structure before you can think about setting it live.

Beware in the selection of an SEO professional or agency, it’s not because they speak fluent SEO that mean they are good. An SEO expert should be able to address the short, mid and long-term vision of the business as a whole. Whether this involves the conception of the website, the development of the website and the business, its direct marketing strategy and recently its integration with social media.

You should think about SEO as optimization for search engine which we all know. But if we talk about optimization for search engine then technically your site should follow search engine guidelines specially Google guidelines. The thing is Google guidelines specify to build your site with the User in mind…

Organic result is SEO meaning your website should rank well in the Google SERP’s (search engine result pages) for targeted keywords which will drive traffic to your website. This alone represent 70% of search result and the most important result are the first 10 results. Meaning your website should compete for those spots. So a good design, a good direct marketing, a good online strategy with the various online channels addressed ( affiliate marketing, advertising, display, social media, SEO, SEM) should do the trick.

But please do not underestimate the conception of a website and your business, it takes more than just have a product, a service and the building of a website to be successful. Drop me an email for more info.

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Are you an online business? Then YOU need (…)

This post is addressed to all online businesses with a special regards to those who are novice or ignorant of the rules surrounding the web.

Like everywhere, we have rules, dominant entity, followers, hackers, spams etc. In the online business, the big player of all is its majesty GOOGLE. Yes, you are free to create your website and choose on which Search Engine to have your site indexed. But, ignoring Google, you will surely fail unless you’re in China or something.

Since you will surely make sure your online business is available on Google, they are certain rules to follow to be in the competition, in another word to be seen. It starts with having a great website which respect Google regulations. By great I mean having a tasty product to offer to the billion of internet users (Facebook, Twitter, LinkedIn, eBay and many more). Yes you understood, the attractiveness of your product comes first, then the website that offers your product follow.

As an online business, having the same product as a competitor does not imply that you will rip off the same benefit. Understanding your customers while offering them what they actually need will lead you to the top without any fancy link building and other Internet Marketing Strategy. Social Networks existed long before Facebook came around. But Facebook helped us understand the use of Social Networks so much that today it’s part of every lives, of most online businesses and offline businesses out there.

Having said that, all online businesses can not be as appealing and great as Facebook is so this is where you enter the online competition as a business. This is where you have to make considerable amount of effort and resources. Those resources include the use of minimal SEO strategy on your website, use of Social Media, understanding your industry as well as your competitors, Affiliate marketing etc.

As an online business, if you look deep into this article, you should get around successfully from the first year. Ps: It’s no magic, It’s just the rules around to follow.

/thanks for following see you in the next edition, Cedrick Delest 😉

The Importance of a Sitemap for your Project website

Hey fellow readers, sorry if lately I do not come out with lot of articles. I am very busy but as soon as I have a great idea to share I’ll think about you lot! I decided to write today about the importance of a Sitemap while creating your website. It hits me today while finishing one of the project I am working on to share with you this idea on Sitemaps. Remember that it’s my opinion I am sharing with you throughout my experiences.

Getting to the point, I actually used to do my Sitemap in the wrong order. Yes If you’re asking, I think it needs to be specified that there is an order for some stuff to be done (example the Sitemap) and avoid lot of time-wasting. To start with, It’s Hugely important to have a Sitemap on your website but secondly you need to have your Sitemap done first in order to have a clear picture of what your website will be. Sitemaps help Search Engine to easily and quickly crawl your website.

You can create an XML Sitemap as well for spiders or Search Engine’s robot to be checked regularly, in your robot text file. If I had to put an order to the construction of your whole internet business, I think the Sitemap comes right after you’ve gathered all the ideas you want for your website. Trust me, If you’ve missed on something, you will see it while doing your Sitemap. If you’ve not realized how big was the task you put on yourself for creating a website, the Sitemap will help you rationalize and make the right decision. It’s really not complicated to start a Sitemap, it’s like a navigational structure, a breadcrumb.

In each division or section of your website (called pages), you’ll have different levels. The deeper you go with the pages, the less likely those pages will get crawled by Search Engine often, FACT!!! You can avoid to be ignored by Search Engine by using Internal Net-linking structure between your pages or divisions etc etc… The aim of this short article was to focus on Sitemaps and I think I gave you the basic idea of what a sitemap can do to your website and your business in general. If you have more questions, do send me an email, or Google it 😀 .

Here is an example of a sitemap :

The structure of a sitemap

Thanks for following me, see you in the next edition 😉 Cedrick Delest

Looking for a cheap Search Engine Optimization ?

Are you looking for a Cheap search Engine Optimization ?

Finding a cheap search engine optimization is something not common but I can surely help small online businesses get known if they follow my lead. I am definitely not going to give you all the tips in search engine optimization in this article but enough to make you want to come for more and pay what you owe me. 🙂 Understand me, I am tired of having late nights for people who want to be spoon fed.

So let’s get started with some cheap search engine optimization definition. Search engine Optimization in general is optimizing your site for search Engine convenience such as Google in order to be well ranked and in return generate traffic and make your business grow. That’s generally it and MOST businesses out there NEED it. This article will mainly be directed at small businesses as Big ones will just have to hire me for an in-depth analysis. If you are :

  • A small business and want to be applying cheap search engine optimization on yourwebsite before launching it
  • A small business and want to abide by Google rules but do not know how to
  • A small business and want to have a minimum of visibility on the web and increase its presence
  • A small business and want to know how to create contents for Google satisfaction and drive maximum traffic to your website
  • A small business and want to be positioned on THE keyword that will drive maximum traffic to your website
  • A small business and want to know what your Competition is doing
  • A small business and want to know how to do link building for your site, On and Off

It’s a consultancy job and you need to take your business seriously even though we are on the web and we need to make stupid jokes to retain your attention. Treat your business as a crystal and do whatever is needed to keep it right there at the top too. No business is small, it’s the heart you put into it that designs it.

Don’t hesitate to drop me an email and I’ll be happy to help you stand out ASAP. You can’t have a result in cheap search engine optimization in a day. What I mean by ASAP is me doing the job needed as soon as you ask. It’s for you to do the follow-up right after the cheap search engine optimization has been applied.

TIPS : Imagine search engine optimization as the extra tools to help your original GREAT idea stand out. Yes you understood me, your business need to be THE business too before trying harder for nothing. The greater your idea is the easiest and the better you’ll shine off the Web.

Please rate this information if it was valuable, and share it around. Thank you.

Thanks for following me, see you in the next edition 😉 Cedrick Delest

How to build a linking strategy?

Search Engine OptimizationOne way linking strategy for better optimizationI recently came across a big problem in Search Engine Optimization. I actually was thinking about optimizing a site for better SERP in GOOGLE but couldn’t come up with a clean strategy that will naturally set me off the pace. How will i naturally attract people to answer my link request if i have nothing to offer them. One way linking strategy exchange is the best linking strategy to have but it’s also very difficult to achieve. You have to be “the site” to be able to make one way link strategy effective enough or have such great contents that people or other sites naturally links back to you.

But when you do not have money or are facing competition from better site, it always a mystery on how to apply the right strategy to gain those Backlinks to your websites. Even using Yahoo! site Explorer to  analyze Backlinks from the competition ain’t good enough at times. This is because, sometimes, the link structure surrounding that website or URL is crap or badly run by people who got no clue about Linking Strategy. So you might end up contacting the wrong websites if you’re not careful enough or patient enough in analyzing each website environment.

High PageRank are genrated through backlinksTwo ways Linking Strategy exchange is another Linking Strategy that is not really helpful as it show directly to GoogleBots and other search engine programs that there is no real effort involved whatsoever. The Backlinks juice from this strategy is drastically reduced.It’s the combination of me linking to you and you linking back to me, also called link exchange.

But according to a video on Adgooroo.com, One top SEO expert said:”if Google shows it in the SERP, that mean there is trust, so we should trust it too. Even with the “no follow” tag, Google is still following the link if he decides to, depending on some factors, e.g. the number of Backlinks this page URL’s got.

Still, this two ways Linking Strategy shouldn’t be regarded as an option even if it said that Google might still follow it. We are then left with three way Linking Strategy exchange or four, five, six etc, as long as circle do not occur in the process. Three ways Linking Strategy is regarded as a better option because search engines have difficulties getting around it. So just imagine ten ways linking strategy or more. Search Engines are working to find a way to work their way around it, and as soon as they do so, you’ll be penalized or delisted altogether. So you’ve been warned.

three way linking strategy for better optimizationAssuming that all three sites are not hosted on the same server with a different IP address, you can apply this technique by licking site A –> B –> C –> A with B not linking back to A, C not linking back to B and A not linking back to C. At least, three websites are needed to apply this strategy. But Three way linking strategy exchange is consider to be a “bad” search engine optimization technique as you’re still playing game with search engines, and that’s the last thing you want to be doing. But three way linking strategy exchange is working so far, just as paid link. So be smart about it and do it occasionally while working hard for 70% of your site SEO improvement at least. I can’t think of a better technique apart from working hard on providing “the information” needed for your site to convert.

Thanks for following me, see you in the next edition Cedrick Delest

Best strategy in doing Links Exchange

Buying linksAfter some time in the SEO industry, i think while looking at mistakes lot of companies do makes, i finally said to myself i need to write that down. Big Internet companies can always have a competitive hedge on smaller one if they do bribe smaller on-line website to acquire more notoriety.

As i pointed before in my article referring to Backlinks, a way for a search engine and other on-line companies to see that you’ve got credibility over the Internet is via the number of Backlinks you have. I will invite you to take a look at this article and have a better understanding of Backlinks if you wish.

Request a link exchangeManagers or in-house SEO traffic managers are looking at easy ways to make life simple and better for them but they lack an understanding of  Internet marketing strategy. They the trick with that is you need a constant visibility on your links to avoid broken links that you paid for. You need a much more cost investment of course for a quick expansion on the net. They totally refuted the idea of Links exchange which is seen some how as a negative action by search engines or let say Google.

Well i doubt if the right Links Exchange strategy is put in place Google or other search engine will be seeing it as a bad action to do. Of course not making any effort is easily recognizable when you do as many straight Links Exchange. By straight Links Exchange i mean linking all your websites in between them, and exchanging straight forward from one website to another. That is easily detected by search engines robot.

BloggerMy vision of Links Exchange has always been the same ever since i started in Search Engine Optimization and according to me it is on of the best way to proceed. Every website owner should have at least two websites or a sort of Editorial space on the site. The main business representing one site and a sort of magazine site representing the other site or the editorial space. Effort needs to be put in to have better result and this is where for me a web-redactor (in-house blogger of the magazine) comes into actions unless you can be that web-editor as well.

Your Links Exchange strategy is build. Your main website (the landing pages you want to protect) will receive all the Backlinks, nothing more. The second website or editorial space will deal with both, receiving Backlinks as well as providing your Links Exchange so that it still keeps a balance. Why?

Link ExchangePeople are more sensible about the idea of Links Exchange because they want to positioned themselves as well. So by offering them the opportunity to grow on the Internet you have more of a chance for them to accept your proposal. Do not make a preference for bigger websites.

A link directing to you from a bigger site count for one vote just as a link from a smaller site. of course bigger site linking to you have more value in terms of trust from Search Engine but the faster you build yourself with smaller site, the bigger you’ll end up being.

Thanks for following me, see you in the next edition 😉 C.D

Why do we need SEO?

Do you want to be seen on the web? Do you want people to view and share you opinion and interact with you? Search engine optimization is your answer then. With SEO you are certain to achieve the best possible Search Engine Ranking.

SEO has actually been around for sometimes but now it’s become a phenomena on the web each person wants to know about. It’s remind me of Marketing about 15 years ago when everyone wanted to study this subject. Well with most businesses trying to have a visibility on internet SEO has become a major interest for webmaster as well as site owners. So imagine the million of websites on the internet, how could you stand out from this mass and being seen?

Being on internet is about linking to other sites to be more visible. It’s the same like getting to know people,  the more popular you get the more visit you will get. But it’s not easy as it’s sound like as they are lot of criteria to be followed.

SEO is not a man thing only, woman can work it out and it’s far from being a technical thing you’ll just need to put more effort into it. SEO is available for anyone who owns a business and who is passionate by marketing strategy. Let’s call it “internet marketing strategy” for women maybe they might find it more interesting :).

The major criteria which can help a website achieve a high score in the SERPs (search engine result pages) are the link strategy you use, the anchor text and title tags your site popularity, the keywords, the contents, the relevancy an so on. But looking and focusing at those criteria on your site will help you get noticed easily by search engine Crawler or Spider.

Google, Yahoo, MSN and other search engine value those criteria differently. Example might be Google will give more credit to Keywords compare to yahoo for links and many more and they are subject to change as those search engines have to adapt to the demand of the users and the technology in order to make people work for it and not take it for granted.

The different criteria for optimizing your website will constantly change over time so bear in mind that SEO is about keeping an eye on those efforts you will put in to have a better rank.

Thanks for following me see you in the next edition 🙂