All posts by CedrickDelest

Born in Paris in 1982, I decided to move to London 7 years ago. I really enjoyed my experience there (Work, Fun and many more). I developed my love for Football (soccer) there and am a fan of ARSENAL. I came back a year ago to Paris working for a company called Twenga where i finally developed a passion for SEO. I know i want to work in the world of internet and i just cant wait to get better at it.

Facebook – Advertising or just a social trend?

We all know the giant social network Facebook whether we use it for business, to connect with friends or for both. I will go straight to the point and ask what’s the purpose of Facebook in today’s world?
Today’s biggest questions from the professional industry are:

Is it worth using Facebook advertising?
Is it worth using Facebook for our business?
Does it really work?

I didn’t ask my friends how Facebook works for them as we certainly do not have the same knowledge of Facebook or usage but what I keep asking myself is:

Why do I receive warnings from Facebook for sending my links to MY contacts?
Why only a small fraction of my friends can see my published information?
Do they have to like my information for it to appear in their news feed?
Would that mean because they did not like my post they were not interested in it?
How about Facebook Lurkers? Endless questions…

lurker

If you’ve heard of EgdeRank, Facebook algorithm, its should be pretty easy to answer the questions above which brings me to Why EgdeRank now? Do we all have to do like Google?

I believe EgdeRank is one of the reasons why Facebook advertising is not effective along with the fact that the community doesn’t still associate social media and advertising.

I tried several campaigns using Facebook advertising and with such a low CTR (click-through rate), no wonder many companies are cancelling their campaigns or are sceptic about using it. Google would certainly have found a solution to that by now (just being pushy 🙂 ).

By trying or imposing too much control on how the community is supposed to be at such an early stage is some how backfiring on Facebook, in my opinion. I grow frustrated when my closest friends won’t even see something that I posted. I thought the answer to that was posting often at different intervals.

But if you put in practice Facebook EdgeRank, its kinda contradictory cause if your friends never interact with your posts well I guess you might be posting a million times they will just never see it, just saying…

Hashtag is becoming operational on Facebook just like you will do with Twitter. Maybe the solution to more accuracy is there but then again it’s for the community to be fully be aware of it and use it effectively but we’ll leave this for another post probably.

hashtag

Fashion changes frequently does that mean we should all go for the new trend? It will work for some of us according to the age, perception, belief, entourage, mentality, situation and many more. Social media are not any different. Peak the one that suits you best and don’t be afraid to drop the one that will give you more headache than ROI. Don’t be a follower, be a leader. Learn, analyse and take a decision.

I recently started to think about turning my attention to having a website, apply the required strategies needed to help it get to another level and support it with social media from time to time. Now from this post you can draw your conclusions on using Facebook advertising or not but think about EdgeRank, the meaning of a social network, it’s advantages and disadvantages.

I guess we’re all part of a blogging community so please do not hesitate to share your views but above all what your experience is with using Facebook and Facebook advertising.

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It takes more than just a pretty website, a service or a product…

You’ve got a website and do not know what to do? Where to start? How to increase its traffic? How to match user requirement and expectation? Do not know if you are in compliance with Search Engine regulation?

Handling a business on-line takes time and a certain knowledge to succeed. An on-line marketer will certainly give you the best idea to make your website profitable but you still need to be able to make it visible out there in order to generate the best return on investment (ROI).

I am actually working on couple of projects for different type of clients and I enjoy the fact that I can sparkle their eyes with the ideas I drop on the table. It feels good really to know that there is a group of people out there waiting to hear what you have to say and actually giving them a smile. Those projects are entertaining and I am learning everyday about new ways to improve myself and give more accurate ideas.

One problem I came across which need addressing is the internet is changing and please, contact an SEO professional before you decide to go live. You might just end up rewriting it and waste some precious time and investment. You NEED an SEO professional to assess your ideas, site (if already designed), template (if not design yet), the structure and information structure before you can think about setting it live.

Beware in the selection of an SEO professional or agency, it’s not because they speak fluent SEO that mean they are good. An SEO expert should be able to address the short, mid and long-term vision of the business as a whole. Whether this involves the conception of the website, the development of the website and the business, its direct marketing strategy and recently its integration with social media.

You should think about SEO as optimization for search engine which we all know. But if we talk about optimization for search engine then technically your site should follow search engine guidelines specially Google guidelines. The thing is Google guidelines specify to build your site with the User in mind…

Organic result is SEO meaning your website should rank well in the Google SERP’s (search engine result pages) for targeted keywords which will drive traffic to your website. This alone represent 70% of search result and the most important result are the first 10 results. Meaning your website should compete for those spots. So a good design, a good direct marketing, a good online strategy with the various online channels addressed ( affiliate marketing, advertising, display, social media, SEO, SEM) should do the trick.

But please do not underestimate the conception of a website and your business, it takes more than just have a product, a service and the building of a website to be successful. Drop me an email for more info.

We want to hear what you have to say.. All of ya

  LEADERS – FOLLOWERS – NEUTRALS

 In this world, you have Leaders, followers and neutral people. Everyone is of course entitled to their opinion and action but taking the risk to do so makes you stand out from the others. In a good or bad way, it don’t matter, you’re just a leader. Some of you might say a leader is someone who knows what to say and when to say it.

Trust me, Preachers, Luther KIng, Malcom X, Tupac, Jay-z, Hugo Chavez as well as the current preachers of democracy Obama, Sarkozy, Alassane Ouatara etc and others are all leaders.

You are a leader because regardless of how people take the crap or good things that comes out of your mouth, you got the balls to stand up to the public and say what you gotta say and deal with the impact it creates.

Neutrals people are as dangerous as leaders in my opinion. But of course im not talking about pure neutrals, those who just know nothing about nothing. I am talking about those who rather not have a say and keep it for themselves.

Followers are followers, nothing much to say about them we know how fast they can change their vest (the majority for sure).

So because I do not agree with certain actions being done on this earth I should shut and get along with it? But how come was I able to witness “that action in particular” ? Well I got news for you, that person or those group of people who generated that action DID NOT SHUT THEIR MOUTH.. SO WHY SHOULD I ? Why is he allowed to say things because it suits him and I should be deprived of it? BOLLOCKS..

It’s about time we step up and fight for what we believe in and see how it works for everyone. We should all be allowed to live freely but if we’ve been taught certain traditional values and from one day to another we have to accommodate to please some individuals, I SAY NO! But this shit happens cause those individuals are the people in power..FUCK THAT SHIT!!!!!!!!

I won’t shut up, you’re not going to make me too, no one is going to make me too as long as I believe in what I am saying with facts. If someone try to stop me then im disturbing someone, then something might be right about what im saying after all..

I’m just fed up of people saying as long as someone is not disturbing you live your life. Yeah right.. And before I realise that motherfucker own me.. SPEAK UP SPEAK UP SPEAK !! SHARE YOUR FUCKING OPINION !! SOME OUT THERE NEEDS TO HEAR IT TO BE MOTIVATED.

Arsene Wenger : best manager of modern football but…

Arsenal FC present the best “manager” of modern football if not of all time, Arsene Wenger nickname The professor. I decided to write an article about the Arsenal FC manager today because yesterday Arsene Wenger crossed my line of patience with the team that he sent to their own grave while facing the Italian giant, AC Milan.

Arsene Wenger is, in my opinion the best manager football has experienced of late. Why? Really, the guy is a genius. Arsene Wenger has been managing Arsenal FC for 16 years now and helped them achieve their best performance in the history of the club. Arsenal FC had been represented in the Champions league ever since Arsene Wenger took charge of the club.

Arsene Wenger helped players such as Patrick Viera, Dennis Bergkamp, Cesc Fabregas, Robin Van Persie, Tony Adams, Sol Campbell, Ashley Cole A.K.A Cashley, Robert Pires, Thierry Henry (the Va Va Voom machine of Arsenal FC who is represented by a statue at the Emirates stadium for excellent achievement) and many others become great ambassadors of the sport for their Club and Country.

On the management side of thing, Arsene Wenger was always trusted by the fans until recently a poor run of form saw him being heavily criticized by the media, the fans, and some football professionals if i may say. Yes, he helped the club do the impossible by going an entire season without loosing a game which prompted that special team to be remembered as the Invincible in the 2003-2004 season and from that moment on, the downfall started.

A human being is in my opinion a sort of advance animal. We have a spirit in us which allow us to make constructive decision “at times”, that’s what makes us different from animals…”at times”.

Arsene Wenger decided to change something about his team, certainly depending on the board decision following financial difficulties or else. But one thing for sure is Arsenal FC is not the same anymore and no one seems to acknowledge that it might not be Arsene Wenger’s fault entirely. With little to do, the Professor still managed to get Arsenal FC to European football in those 6 years of drought, soon 7.

I doubt that Arsenal FC will reach 4th spot this season but everything is possible with the Professor on board. But compare to other managers with Huge funds available, not many in the likes of Jose Mourinho of Real Madrid, Roberto Mancini of Manchester City, Pep Guardiola of Barcelona FC etc, would have been able to do what the Professor has been achieving with the club recently by still providing top results considering the players and funds available.

Today, Arsenal FC and Arsene Wenger have their own stadium (the Emirates Stadium), have a fair policy on players wage, have a bunch of under performing kids who still deliver top results and still produce entertaining football. I have to admit this year Arsenal FC’s football performance is the worse I have seen with players such as Theo Walcott, Aaron Ramsey, Per Mertesecker, Bacary Sagna, Andrey Arshavin and other inexperienced players, lacking experience, creativity, vision and decision-making entirely.

Arsene Wenger is still at fault for the Club recent bad performances because he did not protect the older players nor to say, he betrayed them. The Professor put his trust in a youth team he was preparing to teach the world of football a lesson but end up kicking his own teeth. Experience definitely has it over technical ability and else and Arsene Wenger was an amateur not to spot that it was he’s own experience that made him the man that he is today.

All football managers can at least thank him for sparing their managerial career a shame by teaching them to trust older players as there are the right balance for the development of a Football club. They bring experience, creativity, vision, composure, good decision-making, assurance and reassurance and a joy to the fan as well as the club and the manager. Something Arsenal FC do not have at all. The younger players should learn from them and become great players faster than anticipated. Theo Walcott still need Thierry Henry, Aaron Ramsey needs Cesc Fabregas, the entire defense needs more menthors, Alex Song needs a Viera or a Gilberto and so on.

My advice Mr professor, how good you may be, every human being needs advice and guidance. If the club is running on a tight budget which I understand, use the money to get more experienced players this summer. Thanks to you we don’t believe we can win anything with kids no more. If cheap players were good and were bringing results, top clubs wouldn’t go for the expensive one. Thanks to you, now we all understand why some clubs would never make it to the top !!! Other than that, you will always be my favorite manager of all time. Love you, you made me love football even more and I am grateful for that, Merci beaucoup.

Thanks for following me, see you in the next edition, Cedrick Delest 😉

Are you an online business? Then YOU need (…)

This post is addressed to all online businesses with a special regards to those who are novice or ignorant of the rules surrounding the web.

Like everywhere, we have rules, dominant entity, followers, hackers, spams etc. In the online business, the big player of all is its majesty GOOGLE. Yes, you are free to create your website and choose on which Search Engine to have your site indexed. But, ignoring Google, you will surely fail unless you’re in China or something.

Since you will surely make sure your online business is available on Google, they are certain rules to follow to be in the competition, in another word to be seen. It starts with having a great website which respect Google regulations. By great I mean having a tasty product to offer to the billion of internet users (Facebook, Twitter, LinkedIn, eBay and many more). Yes you understood, the attractiveness of your product comes first, then the website that offers your product follow.

As an online business, having the same product as a competitor does not imply that you will rip off the same benefit. Understanding your customers while offering them what they actually need will lead you to the top without any fancy link building and other Internet Marketing Strategy. Social Networks existed long before Facebook came around. But Facebook helped us understand the use of Social Networks so much that today it’s part of every lives, of most online businesses and offline businesses out there.

Having said that, all online businesses can not be as appealing and great as Facebook is so this is where you enter the online competition as a business. This is where you have to make considerable amount of effort and resources. Those resources include the use of minimal SEO strategy on your website, use of Social Media, understanding your industry as well as your competitors, Affiliate marketing etc.

As an online business, if you look deep into this article, you should get around successfully from the first year. Ps: It’s no magic, It’s just the rules around to follow.

/thanks for following see you in the next edition, Cedrick Delest 😉

Can Social Media be considered as a Job alone ?

Customer relationship management is as important as any sectors in an organization. Social Networks are today a big part of CRM specially for online businesses also called Social Media. Yet, Social Media is the most neglected sectors in the online industry.

Companies with a huge budget tend to allow a space for Social Media or most of the time will outsource it. Those with a small won’t even look at Social Media deeply since they have to focus on their PPC, PPL campaigns and amass as much money as they possibly can.

But my question is, if you don’t really understand your customers, if you don’t know where to get them and many other questions I can keep asking to myself, how are you gonna have a great customer retention not to talk about New customer acquisition and so on???

Social Media should be considered strongly by every Businesses but to be considered as a job alone on the online business, hell no. There are too many marketing channels around to play with and make assumptions. For instance, the fusion of Social Media and Search Engine Optimisation, Social Media and Direct Marketing and many more. You meet individuals or I should call them Social Media Executive who do not have a clue about SEO. This is quiet annoying cause how can you make your best guess without having put together a minimum of attributes.

When you consider that most Social Networks are all tagged by the nofollow attributes, it becomes very essential to know which one to use and why and of course workout the numerous solution and matrix available. You don’t expect me to tell you what it is do you? 🙂 Anyway, Social Media came along couple of years back now, and nothing says that it can not disappear and this is where you need to ask yourself, what will I do next…!!!

Hopefully I said enough to help those who still hesitate to apply Social Media to their businesses. Don’t forget you might need an internal CRM system as soon as you consider Social Media. I believe it’s best to keep track of your customers profile and improve from every variables you find. At the end of the day it’s about gaining more customers, positive exposure and more ROI.

Thanks for following me see you in the edition, Cedrick Delest 😉

Is Twitter a Big waste of time?

Hi everyone, I’m back with another post and I hope you will like it and find it of interest. This article will focus on Social Networks and it’s convenience in today’s world. The past five years have been about the emergence of Social Networks specially with the success story of Facebook and his creator Mark Zuckerberg.

Social Networks as we know it today are a powerful tool of communication. Companies use it to get closer to their customers, people use it to keep in touch with their friends or to make new friends and some others do actually find business opportunities through it. I came up with the idea of writing something today because I keep experiencing great opportunities I would never have imagined without the use of my Social Networks.

Twitter in that respect come as a very straight forward communication tool to use. Twitter as a social Network is always under strict critics. People tend to think that it’s a useless Social Network and I put my hands up for thinking the same thing. But what we have to remember that as long as we do not know why we need a specific social network, we will never find its utility.

The advantage of Twitter is that it’s a very direct and precise communication tool as I mentioned before plus the fact that you don’t actually need to write too much information about yourself in the profile description. Since everyone on Twitter is actually focusing on your tweets, I find it very interesting.

Twitter is all about the real You, your brain, your instant thought, so whether you are a business or a simple person, Twitter wants to know you, your say. I find it more interesting than Facebook itself in terms of direct or instant communication and its a tool which need to be definitely used by Brands, businesses, artists etc.

People sees the administrator behind his Twitter account as a leader, a role model which in another sense is very beneficial for Brands. They get followers who trust their words and opinion on various subject. So I guess this post answer once and for all the use and importance of Twitter.

Thanks for reading, see you in the next edition, Cedrick delest 😉