This post is addressed to all online businesses with a special regards to those who are novice or ignorant of the rules surrounding the web.
Like everywhere, we have rules, dominant entity, followers, hackers, spams etc. In the online business, the big player of all is its majesty GOOGLE. Yes, you are free to create your website and choose on which Search Engine to have your site indexed. But, ignoring Google, you will surely fail unless you’re in China or something.
Since you will surely make sure your online business is available on Google, they are certain rules to follow to be in the competition, in another word to be seen. It starts with having a great website which respect Google regulations. By great I mean having a tasty product to offer to the billion of internet users (Facebook, Twitter, LinkedIn, eBay and many more). Yes you understood, the attractiveness of your product comes first, then the website that offers your product follow.
As an online business, having the same product as a competitor does not imply that you will rip off the same benefit. Understanding your customers while offering them what they actually need will lead you to the top without any fancy link building and other Internet Marketing Strategy. Social Networks existed long before Facebook came around. But Facebook helped us understand the use of Social Networks so much that today it’s part of every lives, of most online businesses and offline businesses out there.
Having said that, all online businesses can not be as appealing and great as Facebook is so this is where you enter the online competition as a business. This is where you have to make considerable amount of effort and resources. Those resources include the use of minimal SEO strategy on your website, use of Social Media, understanding your industry as well as your competitors, Affiliate marketing etc.
As an online business, if you look deep into this article, you should get around successfully from the first year. Ps: It’s no magic, It’s just the rules around to follow.
/thanks for following see you in the next edition, Cedrick Delest 😉